Creative Destruction How Technology Is Changing The...

Creative destruction: How technology is changing the marketing History has proven that technological innovation can always change how we live and how marketers practice marketing. Basically, it affects marketing in two ways: with new products and with new process. As one of the most important factors of business environment, technologies including the Internet, social media and mobile phones has regarded as a force of ‘creative destruction’ (Kotler, 2012). Creative destruction, coined by Joseph Schumpeter(1942), refers to a process by which the emergence of something innovative supplants the outdated and declining one. In modern marketing use, however, this term is more likely refers to a revolution of marketing mix in order to adjust to the transformation of marketing environment. In this paper, I will attempt to demonstrate the impacts of technologies on marketing planning: the positive effect through efficient communication and the negative effect that come from the open and changing environment. Digital technologies enable marketers to reach and communicate with consumers more effectively. In the past, only a few channels can be utilised to reach the customers, but currently marketers can make use of multiple technologies including the Internet, social media, email, search engine, mobile etc. (Kooser, 2015). With various digital technologies, the marketers are believed that they can help them to improve their marketing, from building and maintaining the brand image toShow MoreRelatedCreative Destruction And Its Impacts On Market Planning1240 Words   |  5 PagesCreative Destruction Abstract This paper aims to explore Joseph Schumpeter’s theory of creative destruction and its impacts on market planning .This concept would be explained with the help of an example. This paper focuses on Netflixs innovative approach led Blockbuster to extinction. Introduction Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones. It was coined by Joseph Schumpeter (1942), who consideredRead MoreIs It Useful For Non Sensitive Content?1288 Words   |  6 Pagessecurity that repercussions linked to sexting will vanish along with the content. Interestingly, they seem to have shifted the responsibility for the message away from the participants of the communication (i.e., the sender and receiver) to the technology itself. Besides explicit photos, Poltash noted that Snapchat is also being used to share questionable drawings, showcase underage drinking as well as to cheat on exams. In contrast, Roesner et al. (2014) found that sexting is only a tiny sliverRead MoreInnovation Of An Entrepreneur Creates Innovation1485 Words   |  6 Pagesentrepreneurs, we are expected to transform, motivate, and thrive. We are seen as the movers and shakers of multibillion pound industries. However, one question always remains, how? The answer is innovation. According Joseph Schumpeter, an entrepreneur creates innovation; not only through invention but by competition to improve technology, finance and organization. Innovation in its simplest form is the generation of a new idea and this idea’s implementation into a concrete form. Innovation can appear inRead MoreMarketing Environment in India1678 Words   |  7 PagesThe  market environment  is a  marketing  term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consis ts of both the macro environment and the micro environment Demographic factors Study of human population in terms of size, density, location, age gender, race, occupation, other stats India’s demographic report findings * Estimated 1.1 billion people live inRead MoreGb520 Unit1 Apple Case Analysis Essay1486 Words   |  6 PagesThousands of people were laid off at Apple, Inc. It does not look like Apple, Inc. spent much time working on its management and marketing strategies from the beginning. It was not until better marketers such as Jobs and Sculley came into the picture, before the company started to expand to better markets with acquisitions and joint ventures. The problem was not changing their strategy sooner. The jobs are what contribute to a company’s effectiveness (Mello, 2011, p. 115) and if they kept theirRead MoreThe Entrepreneurship and Small Business : Muji Case Study3724 Words   |  15 Pages(Byers, 2011) The essential objective of an entrepreneur is must continually existing in industry; individual should always be a leader and creative to maintain the value proposition of invention. (Haider, 2010) This essay will describe the essential factor to become an entreprene urship and also use Muji as a case study of excellent example for research how it grown from entrepreneur to the popular Japanese brand in the world. Opportunity The business opportunity is the chance to establish aRead MoreEssay Airpork Case Study Analysis Report2742 Words   |  11 Pagesgovernment protection against â€Å"uncooked† wet meat imports for protection purposes. After Australia entered WTO in 1995, it had to release the import protocols due to its membership. Therefore, in mid 1990’s Australian domestic pork industry came to destruction and collapse of domestic pork prices. It led to the government intervention, where the government made an adjustment packages called Australian Pork Industry Restructure Strategy, which consisted of National Pork Industry Development Program (NPIDP)Read MoreTheory and Practice in the Study of Technological Systems Essay5192 Words   |  21 Pagesis important to examine technologies in the context of technological systems? What advantages does this broader perspective give to planners? Give a specific current technological example (not in reading) in support of your answer. Cowan believes it is important to examine technologies in the context of technological systems because current technologies rely on the interdependencies of many technologies other than nature or the technology alone. Individual technologies are now dependent on otherRead MoreMarket Orientation Process Of Blockbuster2186 Words   |  9 Pagesfactors that affect the growth of the firm. In addition, it is seen that Blockbuster became the biggest Video chain in the USA and expanded it self around the world, but when it was growing faster, how it’s failure to understand market orientation, macro and micro industry requirement also its marketing Myopia brought Blockbuster to bankruptcy. 2. Introduction In today’s competitive business environment, the prime objective of any firm is to gain the profit and to achieve its goals successfully (SokolowskiRead MoreIdeo: the Organization and Management Innovation in a Design Firm and the Role of Alliances and Collaboration2230 Words   |  9 PagesCalifornia-based design and consultancy firm, IDEO. Founded in 1991, this self-styled innovation and design firm balances process and product innovations grounded in a human-centred design philosophy. Through this approach IDEO elided the pitfalls of the technology push versus demand-led innovation dichotomy to produce products and services that feel just as good as they work. In the latest rankings IDEO was listed at no.10 on Fast Companys Top 25 Most Innovative Companies (2009) and no.15 on Fortunes

Analysis Of Alan Ginsberg s Howl - 1343 Words

Poetry has a special ability to drive in a main theme or point in the same way that a powerful image can. It does this through careful selection and use of the language, ensuring the words create an image in the minds of the reader that is even stronger than the words themselves. Like a powerful image, poetry can transfer a sense of meaning directly to the subconscious brain without the conscious mind realizing it. By paying special attention to how this is done within the poem, analyzing the words used and how they are put together, the meaning of the poem moves back into the conscious mind and can relate profound meaning regarding the human condition or the state of society. In his poem â€Å"HOWL†, Alan Ginsberg attempts to comment on the state of modern society and its effects on the â€Å"best minds† and â€Å"angel-headed hipsters† as the hipsters become crushed under a force collectively termed Moloch from which the only escape is madness. Ginsberg introduces the protagonists of his story in Part I of the poem. They are the â€Å"best minds† and â€Å"angel-headed hipsters† of his generation, but their lives are a wreck, their brilliance is wasted, their angel-heads are severely tarnished. Written from the point of view of an insider, the section offers a sympathetic tone to the realistic portrayal. Ginsberg uses a form he invented called long-line verse to offer these descriptions which are really more like mini-vignettes of their lives and organizes them on a fixed base. In this part ofShow MoreRelatedAnalysis of Ginsbergs Howl Essay2804 Words   |  12 PagesWilliam Wordsworths definition of poetry as the spontaneous overflow of powerful feelings is more evident in Allen Ginsbergs Howl than just about any other poem (Wordsworth). Divided into three distinctive sections as well as an additional footnote, the poem utilizes a writing style based on self-symmetry to act as the framework for this overflow. The progression from one section to the next gives an impression of a crumbling society, brought to its knees through years of excessive lifestyle

Analysis Of The Movie Things Fall Apart - 1408 Words

â€Å"Turning and turning in the widening gyre, the falcon cannot hear the falconer; Things fall apart; the center cannot hold; mere anarchy is loosed upon the world† (Yeats). Things Fall Apart tells the tragic story of a Nigerian village and its adaptation to the cultural changes that it encounters. Similar to the lost falcon in the gyre, the clan looses its way and begins to fall apart when a group of white missionaries take control of their land. The protagonist, as well as static character, Okonkwo, was a well-respected clan leader whose desire of a traditional Igbo society led him to his own downfall. He was a self-made and honored man in Umuofia who was known to be very powerful. His stern and fearless aura was only a faà §ade, however. Internally, he had many worries about his status and the village’s future. Okonkwo’s venomous fears about his reputation, narrow-minded desires for a traditional tribe, and inability to adapt to society’s changes are what caused his life to fall apart and led him to the grave. Okonkwo was a tough, abu sive, and insensitive man. He had a raging temper and saw violence as the answer for almost everything. Although there were many factors that shaped his character, the main reason that Okonkwo was so harsh was because of his father, Unoka, who was a lazy debtor. Okonkwo was very ashamed of his father and made sure that he became nothing like him. â€Å"When Unoka died he had taken no title at all and was heavily in debt. †¦ Fortunately, among theseShow MoreRelatedAnalysis Of The Movie Things Fall Apart And The Mission 1561 Words   |  7 Pages Reflective Paper Pao Hsuan Lee UCOR 2000 Introduction Fictionalized accounts of historical events often provide valuable information that may improve overall understanding of human history. Things Fall Apart, and The Mission are works that are different because they focus on different areas and periods, but they explore similar themes such as colonialism and Christian missions. The primary argument is that Okonkwo and Rodrigo Mendoza are similar because they focused on masculinityRead MoreLove and Basketball977 Words   |  4 PagesRelationship Analysis Watching movies is a great way to learn and study different interpersonal relationships. A lot of them are just like real life situations that happen every day between people. One of my favorite movies is Love and Basketball. I chose to talk about this movie because in my opinion it really focuses on the relationship of the two main characters. There are good moments and bad ones in their relationship with one another. I also believe there are a lot of different things the charactersRead MoreEssay about The State of Despair in American Beauty1415 Words   |  6 Pagesmaking industry has focused on showing the direct relationship between the choices that people make and the resulting consequences they must face. In the movie American Beauty, the character of Lester Burnham must make many important choices that could either lead to his ultimate happiness, or draw him further into his despair. In the movie American Beauty, it is evident that Lester Burnham is in a state of despair. Lester’s dull and monotonous voice introduces the audience to his daily routineRead MoreA Beautiful Mind: an Abnormal Movie Analysis1027 Words   |  5 PagesA Beautiful Mind: An Abnormal Movie Analysis A Beautiful Mind is a 2001 cinematic semi-biography based upon the life of Nobel Laureate of Economics John Forbes Nash, Jr. Seneca said that there is no great genius without some touch of madness, and this is certainly the case with Dr. Nash. The movie opens on Nash as a graduate student at Princeton University. He struggles to find a unique idea, one that will set him apart from his peers and earn him recognition. Though Nash is self-admittedlyRead MoreEssay on Tender Is the Night Parallels Fitzgerald’s Life1032 Words   |  5 Pages From the fall of 1925 to the spring of 1934, Fitzgerald revised his fourth novel seventeen times before it was published—he was still revising it when he died in 1940. Over those years he continually promised Perkins the novel, but had to delay due to his incessant creative manipulation and extenuating personal circumstances. When he began work on the novel in 1925, he was battling debt and a severe drinking problem. His idea for h is fourth novel centered around matricide and a movie director namedRead MoreDisillusionment In Literature1616 Words   |  7 Pages the film Across the Universe, which compiles covers of Beatles songs to compliment the setting of each scene, also uses the disillusionment of characters to highlight themes of love, betrayal, and imperialism within the movie. Set in the 1960’s the main characters of the movie are quirky stoners who are just trying to get by in the crazy world around them. Throughout the film, leading characters Jude and Lucy experience their nuanced way of looking at the world crumble as the Vietnam war rages onRead MoreThe Dream Inside Of A Dream By Christopher Nolan1683 Words   |  7 PagesDescartes ideas to enhance the storyline of his film. In this paper I will suggest the characters Mr. Cobb and Mal, along with the ideas put forth in Inception are specifically modeled after the work of Descartes. More specifically, I will discuss how the movie is based off of Descartes dream conjecture and evil-demon conjecture. In order to better structure this paper I will first provide briefing on Renà © Descartes. Renà © Descartes lived during the sixteenth century, and is most famously known for his dreamRead MoreAn Analysis Of The Adaptation Of Stephen Kings1155 Words   |  5 PagesYou’ll Float Too†¦. (An analysis of the 2017 adaptation of Stephen King’s It using Aristotle’s Poetics) When the word â€Å"poetics† is used, poetry and roses are often what come to mind. However, poetics can be any form of entertainment. Aristotle is talking about drama and plays specifically, and in today’s world, he would be talking about movies. Several movies are released in theaters every week. There is a variety of genres, including drama, thriller, horror, comedy, and romance. Aristotle createsRead MoreRhethorical Analysis Movie Shrek1709 Words   |  7 Pages Shrek Rhetorical Analysis Essay People have always watched fairytales at a very young age, growing up to believe in them. Some watched them to obtain some kind illusion, for pure entertainment, and others for the sake of love. However, not every fairytale has a purpose of giving us an illusion, of entertaining us, or making us believe in love. Shrek is not a typical fairytale. Even though many people see Shrek along with other fairytales as any other movie created for entertainmentRead MoreReflection Of Casablanca1282 Words   |  6 Pagesin general has developed. A reflection on two of the films from this term, Casablanca (Curtiz, 1942) and North by Northwest (Hitchcock, 1959) will carry the bulk of the essay. Though, I will also be discussing how this class changed the way I saw a movie just a few weeks ago. Casablanca’s script and acting are of particular caliber, and North by Northwest unfortunately does not deliver with the dialogue and casting of lead actor Cary Grant. Though, overall, they both have merit when discussing films

Essay On Senior Administration Officer - 1063 Words

Senior Administration Officer – Development Assessment [Maternity Leave] Selection Criteria Essential  · Two (2) years relevant work experience including customer service, record keeping and word processing. I have many years’ experience in providing excellence in customer service, record keeping and word processing. The last ten years, I have been working for the Greater Hume Shire Council as a Customer Service Officer/GAC Officer/Engineering Administrative Support Officer. My duties include providing excellence in Customer Service as the Face of the Council. I am friendly and professional to all clients and always assist with their enquiries. I am experienced in record keeping, and I use several different systems to keep council records,†¦show more content†¦I am an experienced user of Microsoft Word, Microsoft Excel and Microsoft Excel. I develop reports for Roads and Maritimes Services using Microsoft Word and I have completed an Advanced Microsoft Word course. While working for Thiess-John Holland, I created and maintained a master register in Excel detailing revision history of all documents, including the current version. I use Microsoft Outlook on a daily basis to communicate with internal and external stakeholders abiding by email etiquette.  · Knowledge of networking, email and scanning. I understand computer networking, which is for sharing resources with teams either locally or nationally. I am competent in the use of email and scanning documents. I scan documents and plans in sizes A4 up to A1 and upload to the work system.  · Specialist knowledge and skills in Environmental Assessment and Local Government Legislation. I have a good knowledge of a broad range of policies and legislation regarding Local Government Legislation. This includes building regulations, zoning, rates and permits. I also update and proofread management plans, including Pollution Incidence Response Management Plans and assist with Road Maintenance Council Contracts.  · Cadastral knowledge and experience with electronic corporate systems. I have experience in preparing 149 Certificates which containShow MoreRelatedThe Evolution Of The Navy Uniform957 Words   |  4 Pages The Evolution of the Navy Uniform (Heritage Essay) Coby Cleon Turner Senior Enlisted Academy Class 209 Gray â€Æ' The Evolution of the Navy Uniform What do you think, when you see the uniform change in the Navy yet again? Not only are the myriad of uniforms historic in nature, but each and every uniform change holds a meaning and garners a great deal of respect for those who are serving, have served and civilians alike. Senior enlisted leaders need to understand and share the importance and historyRead MoreCriminal Justice As An Adjunct Professor At The Nevada Air National Guard Essay1196 Words   |  5 PagesSUMMARY OF QUALIFICATIONS: Thirty-five years of policing experience in a large metropolitan police department with a tourist based economy. Retired in 2009 as the Assistant Chief of Police. Operational and Senior command experience in Administration, Patrol and Detective Divisions. Recognized internationally for training, presentations and publications in Community and Problem Oriented Policing and a wide-range of other policing topics. Retired as a Lieutenant Colonel in the Nevada Air NationalRead MoreEssay On Financial Manager1360 Words   |  6 Pagesthroughout this essay with when they were published and what they mean. The first act is the Federal Managers Financial Integrity Act, which was published on 2004 and protects financial managers, requires that the person in charge of the agency provides a statement of assurance on if the agency has met their requirement. It also requires businesses to control management and systems that give assurance and the honesty of federal programs being protected. (G eneral Services Administration, 2017) SecuritiesRead MoreA Brief Biography on Thomas Jefferson Essay1487 Words   |  6 PagesSynthesis Essay - Thomas Jefferson Thomas Jefferson The Air Force Senior Noncommissioned Officer Academy defines a leader as â€Å"†¦someone who influences others to achieve a goal.† (CF02, FRLD, p. 9, 2012) Thomas Jefferson was a visionary and ethical leader that fought for and ensured that a group of colonies in a new land achieved the ultimate goal of creating the United States of America. While he was the third President of our nation, one could argue that his most influential work came yearsRead MoreThe Education System Of Trinidad And Tobago Essay1269 Words   |  6 PagesThis is an oral history assignment based upon an evaluation on the comparison between the education system back then as compared to modern times now. An how this education structure in Trinidad and Tobago have led to the benefit a well-respected officer of the Trinidad and Tobago police service (TTPS) and a member of the Mts Association. â€Æ' The Development of The Education System in Trinidad and Tobago. This Oral interview was conducted on Saturday the 27th and 28th of September respectfullyRead MoreBusiness Impact Analysis1106 Words   |  5 PagesAbstract The purpose of this essay paper is to elaborate on the Business Impact Analysis (BIA), which is designed to assist management in determining which functions are critical to the continued operation of the organization. The organization that Team A selected is the City of Hollister Police Department. Team member Don Magnuson is currently a sworn Police Officer for the department and executes his duties with the dedication to protect and serve the communities in which he patrols. Team ARead MoreAmerican Civil-Military Relations: Argumentative Essay1595 Words   |  7 PagesCommon Core C100: Foundations C171: Argumentative Essay Module C160- American Civil-Military Relations Submitted by MAJ David Nicoll The purpose of the argumentative essay is to assess written communication skills. The challenge is to persuade the reader of the validity of the thesis presented and convince the reader of the argument. It is also to argue why it will assist students in their duties as a Field Grade officer over the next 10-years of their career and the importanceRead MoreSynthesis Essay : Colin Powell1653 Words   |  7 Pages Synthesis Essay – Colin Powell MSgt Cory L. Shipp Class 17A Air Force Senior Noncommissioned Officer Academy 21 November 2016 Colin Powell Most people recognize Colin Powell as one of the most admired and popular leaders of our time. Often times in leadership you will not always be popular or admired, so what makes this leader different? It was those core values ingrained in him at early age by his parents that would shape him as a future leader (Koltz Powell, 2012). AsRead MoreLeadership And Management Can Go Hand821 Words   |  4 PagesFor example, the manager of a major league baseball team has the title of â€Å"manager† but he might not be the leader of the team. The all-star shortstop who is just paid to play could be the leader in the clubhouse and the face of the franchise. This essay will analyze the key differences between leaders and managers. To understand the difference between leaders and managers it is important to understand their definition. Jeffrey Pinto defines leadership as, â€Å"the ability to inspire confidence and supportRead MoreCompetitive Advantages Of Competitive Advantage Essay1584 Words   |  7 PagesQuestion 1: Competitive advantages are conditions that permit an organization or nation to deliver a decent or administration at a lower cost or in a more alluring manner for clients. These conditions permit the gainful element to produce a bigger number of offers or unrivaled edges than its opposition. Competitive advantages are ascribed to an assortment of components, including cost structure, mark, nature of item offerings, dispersion and system, licensed innovation and customer support. Samsung

Christmas Meaning Free Essays

The message:†Best wishes for a Merry Christmas a prosperous new year â€Å"wishes it audience a cheerful, hopeful and joyous festive seasons and also wishing its audience a fruitful year. Christmas tree is a symbol of renewal and victory we know that in this period it will be the end of the year and we will be starting a new year soon. It’s also symbolises everlasting light and life. We will write a custom essay sample on Christmas Meaning or any similar topic only for you Order Now Christmas tree also set a colourful theme for the Christmas season. Lights and ornaments represents glory since us Religious people will believe that Jesus Christ is born in this time and also the Star on top the tree symbolises the start that was above the stable that Jesus Christ was born in. The gifts will catch the shopper’s eye as they will know it that time of the year to spoil their loved ones with gifts. Candles represent warmth in our houses during Christmas season and the spirit of togetherness as we also know it as family time and time of sharing love. The gifts also symbolises those that were given by the 3 wise men to Jesus Christ on the days he was born and also that God gave us his son as gift to us to be our saviour. Kids will also won’t be able to contain their excitement because they’ll know by seeing this image it means Christmas is near and gifts are coming ,But then again it all about peoples beliefs, upbringing and their viewpoint . Those who don’t believe won’t notice any difference except another spending holiday and time off from work . Most of us feel that the festive season won’t be complete without seeing this image or any other images related to this ,as we normal take it as an indicator that it that time of the year, whether we believe in Christmas or not. How to cite Christmas Meaning, Papers

Review of the Literature Out e... free essay sample

Review of the Literature Out et al conducted a quantitative study to spot characteristics girls|of girls|of ladies} World Health Organization opt for induction of labor compared to women World Health Organization opt for spontaneous labor as a result of womens motives for selecting elective induction are inadequately studied.The study launched to research the variations in characteristics of ladies World Health Organization opt for induction of labor and people World Health Organization wait spontaneous labor, delineate a distinction between girls creating completely different selections and study the motives underlying womens selections.Women with spontaneous labor were a lot of tired aborning than the electively evoked cluster probably love the exaggerated length of labor within the spontaneous labor cluster compared to the electively evoked cluster.Induction of labor was differentiated from increased labor during this study therein the labor was evoked if the girl received Pitocin or prostaglandins, was having five contractions or less per hour, and also the cervix was but three cm expanded. We will write a custom essay sample on Review of the Literature Out e or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Have we tend to become a thusciety so targeted on having management over each facet of our lives {that girls|that ladies|that girls} ar willing to ignore potential dangers related to elective induction of labor? Why do women World Health Organization ar electively evoked expertise less anxiety and concern of pain related to childbirth? If the trend toward induction of labor continues, can girls lose confidence in their bodys ability to impromptu labor and provides birth? abstract Framework in keeping with Polit and motion, a abstract framework is outlined as Interrelated ideas or abstractions assembled along during a rational theme by virtue of their connection to a standard theme.Conceptual Model Variables will|which may|which might} influence a womans call to request elective induction of labor include: WOMENS REASONS FOR REQUESTING INDUCTION TECHNOCRATIC MODEL concern and anxiety associated with parturition feminine fruitful methodes abnormal; birth could be a service want for man agement specialist can begin labor on demand Lack of confidence in process labor could be a mechanical process F N L ; Induction of labor Chapter Three: Methodology analysis style the choice of a methodologic style for a quest study is crucial for the standard of proof thats generated from the study.The attribute portion of the State-Trait Anxiety Inventory are going to be administered to girls at the time they request induction and to the spontaneous labor girls on arrival to the hospital as long as theyre not thought of to be in active labor and also the parturition Expectations form are going to be administered to each teams, as well.

World View free essay sample

Using the concept of a world view, identify some of the beliefs and attitudes, particularly to education and learning that you bring to your learning now. Reflect critically on how your worldview has been shaped by factors such as your gender, age or community. In your answer refer to Hobson (1996) and Samovar and Porter (2004) from the SSK12 Reader, and Chapter 1 in A Guide to Learning Independently (Marshall and Rowland, 2006, 1-18).Through our world view we hold a â€Å"set of beliefs through which we organise our understanding of ourselves and our understanding of others† (Hobson, 1996, 2). In this essay I will identify my concept of world view and how it has been shaped by factors such as my age, gender, community and family. I have adapted the beliefs and attitudes that tertiary education and learning is a personal choice made by each individual which we all have the right to, and that these opportunities should be available to everybody. Hobson defines world view as â€Å"the primary conceptual framework within which our beliefs, values and attitudes about ourselves and others rest† (Hobson, 1996, 2), and Samovar and Porter state that our world views â€Å"influence our perceptions, beliefs and values† (2004, 85). These world views are developed by the culture that we live in. Our beliefs and attitudes towards education and learning are affected by our different life experiences and shape our perception towards education.This is shown to us in A Guide to Learning Independently, where we are presented with the statement that â€Å"your body and emotions, cultural background and beliefs, the people in your life and where you study are what affects your learning (Marshall and Rowland, 2006, 1). World view is basically how each individual sees the world and are personal to each human being, however influenced by external factors. Through these factors, such as the experiences I faced through my earlier life, my age, gender and culture, my world view on education and learning has been shaped.My age has impacted my world view towards education and learning, as being in my late twenties I can still obtain the same training and learning as students who have come straight from high school. Through study I can give myself career opportunities that I otherwise would not have. When I was in high school I wanted to leave after I finished year 10. There was no legal requirements that I had to proceed any further, however being presented the choices that I had if I was to leave school, such as finding an entry level job or doing another form of education, I decided to continue to the end.I did not choose to go on to tertiary study after completing year twelve, and I only decided at this point in my life I was ready to go back to a formal learning environment, and was able to succeed in the choices I made about my study . This choice to study was decided by the belief that I wanted to get involved in my family business and without some qualifications it was not going to be possible. Through my own experience, my opinion is that I believe we all have a choice about when and how we want to study through tertiary education and learning.In the first chapter of A Guide to Learning Independently we are confirmed to the fact that â€Å"your physical state and your emotions influence your ability to learn† (Marshall and Rowland, 2006, 1). I believe that individuals should only begin study when they choose and decide they are ready. Therefore, study should be a choice made for the right reasons, and needs to be done solely for your own purposes. Marshall and Rowland express that â€Å"what you believe and value directly affects your learning† (Marshall and Rowland, 2006, 1), and that students need to be clear about their goals and why they are studying at university.In having said this, my community has influenced my attitude of education, as I have realised how difficult it is to find a secure job due to the current financial situation of the country and the community in which I live, and the roles I have the experience in are becoming increasingly harder to find. The positions which I have previously held in reception and administration roles are being more highly sought after, especially by people who do not have qualifications, and are beginning to require more formal training in regards to climbing the career ladder in companies. I have the view that in order to expand career options, education and learning is vital. In addition to my belief that education and learning should be a choice, I also believe it is a right, available to every individual regardless of age, gender, race, social standing. For many years in Australia most tertiary education communities involved school leavers from affluent families. This has now changed, and universities are now much more varied, attracting students from diverse backgrounds, including mature age students (Marshall and Rowland, 2006, 10).Growing up in an upper middle class family, I had the opportunity and finances to do whatever I chose to, and it is my perception that everybody should have this option. Through my world view, being a female has also influenced my belief of education, within my experience of studying with males in a learning environment. Attending a co-educational high school, there was always gender equality. Living in the multicultural society that is Australia, we are all of different ages, races, genders and come from different backgrounds.This should not prevent anybody from gaining knowledge through education if they choose to do so. This can be shown by the fact that we are now being given the opportunity in Australia to study off-campus, through companies such as Open Universities Australia, and gives us the knowledge that it is acceptable to begin study at any age and in any situation. Programs such as FEE-HELP and Austudy provided by the government give people the chance to study without having the necessary financial standing that others may have.Individuals, who may not have wanted to study straight out of school, or have had other circumstances arise in their lives, are now given another chance to obtain formal education. In summary, I have been given the understanding that my world view is what has formed my beliefs and attitudes. It has shown me how my age, gender, culture and community have all influenced how my perceptions have been shaped towards the beliefs that education and learning is a right and a choice, and the opportunity should be available to everybody who wishes to take advantage of it.